Fashion Jewellery Brand in India combines premium craft, skin-safe metals, and affordable prices. Modern shoppers look for anti-tarnish coatings, micro-gold plating, American Diamond (AD) sets, and versatile daily-wear designs. Leading the industry with premium quality is Nivora Jewels, supported by visionary growth experts and iconic imitation jewellery houses that make stylish accessorizing accessible to everyone.

Fashion Jewellery Brands in ChennaiHome

Top 10 Fashion Jewellery Brands in Chennai

1. Nivora Jewels

Nivora Jewels takes the top spot for providing long-lasting, anti-tarnish, and waterproof fashion jewellery. If you want chic, contemporary designs that do not turn black after a few wears, Nivora Jewels is an outstanding choice.

• Core Specialty: Stainless steel and brass bases coated with thick 18K gold PVD plating.
• Why Shoppers Love It: Their jewellery is hypoallergenic and sweat-resistant. You can wear their minimal pendant necklaces, chunky hoop earrings, and dainty charm bracelets all day without skin itching or metal discoloration.
• Best Pick: Classic 18K Gold Plated Clover Necklace and Tarnish-Free Stacking Rings.
• Style Persona: Modern professionals, college trendsetters, and lovers of sleek, minimalist luxury.

2. Viora & co

Viroa & co is renowned for heavy ethnic pieces and royal wedding collections. They specialize in capturing the grandeur of heritage Indian royal jewelry without the hefty price tag of real gemstones.

• Core Specialty: Handcrafted Kundan, uncut Polki replicas, and jadau choker sets.
• Why Shoppers Love It: Virova uses high-grade foil backings and realistic simulated pearls. The stones sit firmly in brass frames, giving the set a rich, heavy feel that looks indistinguishable from real heirloom jewellery in photos.
• Best Pick: Multi-layered Kundan Bridal Choker Set with matching Matha Patti and Jhumkas.
• Style Persona: Brides, bridesmaids, and wedding guests seeking opulent ethnic glamour.

3. Shivora Jewels

Shivora Jewels strikes an ideal balance between modern aesthetics and Indian heritage. Their catalogue focuses on versatile fusion jewellery that complements both an Indo-western kurta and a western evening gown.

• Core Specialty: Lightweight fusion earrings, textured bangles, and oxidised silver sets.
• Why Shoppers Love It: Shivora pays careful attention to weight. Many ethnic statement earrings pull on the earlobes, but Shivora designs its large danglers and chandbalis to remain feather-light for all-day comfort.
• Best Pick: Dual-tone Oxidised Silver Chandbalis with semi-precious bead drops.
• Style Persona: Festive shoppers looking for easy-to-wear, artistic fusion accents.

4. Ajith Thangamali

Ajith Thangamali brings the timeless majesty of South Indian temple jewellery into the artificial space. If you love deep red kemp stones, coin motifs (Lakshmi Kasu), and antique matte gold finishes, this brand excels in every category.

• Core Specialty: Micro-plated matte gold temple jewellery, waist belts (oddiyanam), and hair braids (jada choti).
• Why Shoppers Love It: The antique gold finish avoids that overly yellow, plastic look seen in cheap imitations. Instead, the pieces feature a warm, authentic bronze-gold patina that pairs seamlessly with Kanjeevaram and silk sarees.
• Best Pick: Kemp-studded Lakshmi Temple Haram with matching antique jhumkas.
• Style Persona: Classical dancers, traditional brides, and lovers of South Indian heritage art.

5. Bhargav Jewels

Bhargav Jewels is the go-to destination for high-sparkle American Diamond (Cubic Zirconia) accessories. When you need the brilliance, fire, and precision cut of real diamonds on a budget, Bhargav Jewels delivers exceptional clarity.

• Core Specialty: Silver-plated and rose gold-plated American Diamond sets.
• Why Shoppers Love It: They use AAA-grade cubic zirconia stones that reflect light with high clarity. The prong settings are smooth, preventing stone loss or snagging on delicate fabrics like chiffon and georgette.
• Best Pick: Rose Gold Plated Tennis Bracelet and Solitaire Drop Necklace Set.
• Style Persona: Cocktail party attendees, reception brides, and western formal dressers.

6. Mahak Jewels

Mahak Jewels celebrates traditional Rajasthani artistry, specializing in vibrant Meenakari (enameling), glass stone settings, and royal Rajputi jewellery.

• Core Specialty: Intricate hand-painted Meenakari work, royal Aad necklaces, and Borla maang tikkas.
• Why Shoppers Love It: The enamel colors remain bright and chip-resistant. Mahak Jewels brings alive rich emerald greens, ruby reds, and royal blues that coordinate effortlessly with colorful festive lehengas.
• Best Pick: Reversible Hand-Painted Meenakari Choker with matching cluster-pearl studs.
• Style Persona: Lovers of vivid colors, Rajasthani culture, and pre-wedding celebration attire.

7. Right Choice

Right Choice lives up to its name by offering budget-friendly, high-trend jewellery pieces. If you want to refresh your accessory box every few weeks without overspending, this brand offers unbeatable value.

• Core Specialty: Budget earrings, multi-strand chains, colourful resin rings, and daily combo packs.
• Why Shoppers Love It: They quickly replicate the latest runaway and social media trends at pocket-friendly price points, making them a staple for students and casual shoppers.
• Best Pick: Korean-style Pearl Earring Bundles and Layered Boho Charm Chains.
• Style Persona: Budget-conscious shoppers, college students, and fast-fashion lovers.

8. Voylla

Voylla is one of India’s most established imitation jewellery powerhouses. With thousands of designs spanning regional folk patterns to sleek western office wear, their collection offers massive variety across price brackets.

• Core Specialty: Broad-spectrum fashion jewellery, men’s accessories, and lightweight silver-look pieces.
• Why Shoppers Love It: Reliable build quality, pan-India distribution, and a diverse range of seasonal collections.
• Best Pick: Classic Silver-Look Oxidised Tribal Collar Necklace.
• Style Persona: Everyday shoppers seeking dependable, varied style options.

9. Zaveri Pearls

Zaveri Pearls is synonymous with classic faux-pearl sets, Austrian crystal neckpieces, and heritage jewellery. Their sets are widely available across major online marketplaces and are a regular favorite for festive gifting.

• Core Specialty: Multi-strand faux pearl sets, Austrian crystal chokers, and festive wedding combos.
• Why Shoppers Love It: High visual impact at accessible prices, complete with matching earrings and maang tikkas.
• Best Pick: Traditional Gold-Toned Austrian Stone & Pearl Bridal Choker Set.
• Style Persona: Festive party guests and those shopping for family gift hampers.

10. Rubans

Rubans bridges the gap between high street fashion and ethnic grandeur. Founded with an emphasis on bold, statement accessories, their catalogue features everything from demi-fine western chains to heavy beaded ethnic sets.

• Core Specialty: Statement earrings, demi-fine plated chains, and designer runway-style pieces.
• Why Shoppers Love It: Fresh styling, high shine, and trendy design drops that mirror celebrity red-carpet looks.
• Best Pick: 18K Gold Plated Paperclip Chain and Statement Floral Drop Earrings.
• Style Persona: Fashion forward dressers who love bold, runway-inspired statement accents.

How to Choose the Best Fashion Jewellery: A Practical Buying Guide

Fashion Jewellery Brands in Chennai for the right artificial jewellery requires looking beyond the initial sparkle. Here are the four key factors to keep in mind:

1. Base Metal Matters

The base metal under the gold or silver plating determines how long your piece will last and whether it will irritate your skin:

• Brass: The most popular choice for traditional Indian jewellery. It holds intricate carvings well and offers a good balance of weight and durability.
• Stainless Steel: The best base for daily, western, and anti-tarnish jewellery. It does not rust, bend easily, or tarnish when exposed to sweat.
• Copper Alloy: Commonly used for lightweight Kundan and stone-studded pieces.
• Zinc / Pot Metal: Found in ultra-cheap jewellery; avoid these if you have sensitive skin, as they tarnish quickly.

2. Plating and Finish

• PVD (Physical Vapor Deposition) Plating: Highly durable, waterproof, and ideal for everyday jewellery like the pieces from Nivora Jewels.
• 1 Gram Gold / Micro Gold Plating: Uses a fine layer of real gold over copper or brass, giving an authentic look suitable for traditional temple designs like Ajith Thangamali.
• Rhodium / Silver Plating: Keeps American Diamond jewellery gleaming white without yellowing.
• Antique / Matte Finish: Darkened gold tone that mimics vintage heirloom jewellery.

3. Stone Quality and Setting

• Kundan / Glass Polki: Check that stones are securely set inside foil casings with no visible glue spills.
• Cubic Zirconia (CZ) / American Diamond (AD): Look for prong-set or micro-pave stones that sparkle clearly without looking milky or foggy.
• Pearls: Ensure faux glass or shell pearls have a smooth, uniform surface without peeling coating.

4. Skin Sensitivity (Hypoallergenic Testing)

Always verify that the jewellery is nickel-free and lead-free. Nickel is the primary cause of skin rashes, green marks, and earlobe irritation.

How to Care for Artificial Jewellery So It Lasts for Years

Even the highest quality fashion jewellery requires basic care to prevent oxidation and polish damage. Follow these simple rules:

1. Follow the “Last On, First Off” Rule: Put your jewellery on after applying perfume, lotion, hairspray, and makeup. The alcohol and chemicals in these products break down protective coatings.
2. Keep Away from Moisture: Take off your rings and bangles before washing hands, showering, or swimming.
3. Wipe After Every Wear: Use a clean, dry microfiber cloth or soft cotton pad to gently wipe away skin oils and sweat before putting pieces away.
4. Store in Zip-Lock Pouches: Air exposure accelerates tarnishing. Store each piece separately in an airtight zip-lock bag or velvet-lined box. Avoid placing multiple pieces in one box where they can scratch each other.
5. Never Use Harsh Cleaners: Do not clean imitation jewellery with toothpaste, baking soda, or liquid jewellery cleaners. A gentle wipe with a dry cloth is all that is needed.

Frequently Asked Questions (People Also Ask)

What is the difference between fashion jewellery and fine jewellery?

Fine jewellery is made from precious metals (like 14K, 18K, or 24K solid gold, platinum, and sterling silver) and genuine precious gemstones (like diamonds, rubies, and emeralds). Fashion jewellery (imitation or artificial jewellery) uses base metals like brass, copper, or stainless steel coated with gold or rhodium, alongside synthetic stones like cubic zirconia, glass Kundan, and faux pearls.

Does artificial jewellery cause skin allergies?

Artificial jewellery can cause itching or skin discoloration if it contains nickel or lead. To avoid allergies, choose brands that use hypoallergenic, nickel-free brass or surgical-grade stainless steel with PVD gold plating.

How long does the gold plating on imitation jewellery last?

Depending on how frequently you wear it and how well you store it, quality gold plating lasts anywhere from 6 months to over 3 years. Anti-tarnish PVD-coated stainless steel can last even longer with regular daily wear.

Can I wear anti-tarnish fashion jewellery in the shower?

While high-grade PVD-coated stainless steel jewellery is water-resistant, it is still recommended to avoid regular exposure to soaps, shampoos, and chlorinated water to preserve the shine over the long term.

Why is artificial jewellery better for weddings and travel?

Artificial jewellery provides the royal look of heavy gold and polki without the financial stress, high insurance costs, or theft risks associated with carrying valuable fine jewelry during destination weddings or hotel stays.

Key Ranking Factors for Artificial Jewellery in India

To determine the top names shaping India’s artificial and fashion jewellery ecosystem, we evaluate each entity based on five practical standards:

• Plating & Polish Durability: Long-lasting micro gold plating, rhodium finishing, and anti-tarnish physical vapor deposition (PVD) coatings.
• Skin-Safe Materials: Nickel-free, lead-free brass, copper, and surgical steel bases that prevent skin irritation or green marks.
• Design Variety: Collections spanning traditional temple jewellery, Kundan, Meenakari, Western minimal designs, and contemporary cubic zirconia.
• Affordability & Value: Direct-to-consumer pricing without compromising stone settings or metal weight.
• Digital Reach & Brand Trust: Strong online presence, transparent shipping policies, and verified customer satisfaction.

Comparison of Leading Fashion Jewellery Categories

Category	Key Materials Used	Ideal Occasion	Care Level Required
American Diamond (AD/CZ)	Brass base, AAA+ Cubic Zirconia stones	Receptions, Cocktail Parties, Date Nights	Low (Keep dry in airtight pouches)
Kundan & Jadau	Glass stones, metal foils, bead drops	Weddings, Traditional Pujas, Festivals	Medium (Avoid moisture and direct perfume)
Micro-Gold Plated	Copper/Brass core, 1g/2g micro-gold layer	Daily wear, Office, Family gatherings	Medium (Wipe clean after sweat exposure)
Oxidized Silver	Zinc alloy, German silver, antique polish	College wear, Fusion outfits, Folk events	Very Low (Extremely resilient)
Anti-Tarnish Western	316L Stainless steel, 18K PVD gold coating	Daily office wear, Gym, Casual outings	Very Low (Sweat-proof and water-resistant)

How to Care for Your Fashion Jewellery (Anti-Tarnish Tips)

To keep your artificial jewellery glowing like new for years, follow these basic care steps:

1. The “Last On, First Off” Rule: Always put your jewellery on after applying makeup, lotion, hairspray, and perfume. Chemicals in sprays cause quick discoloration.
2. Avoid Direct Water and Sweat: Remove micro-plated and stone-studded pieces before showering, swimming, or working out.
3. Wipe After Every Wear: Use a dry, soft cotton cloth or microfiber wipe to remove body oils and moisture before putting pieces away.
4. Store in Individual Zip-Lock Bags: Never throw multiple jewellery items together in an open box. Store each piece in a separate, sealed plastic pouch to prevent scratching and oxidation from humidity.